Client
An international NGO working in the international development sector.
Services
Research, Website Design, Content Strategy, Paid Ads
Year
2023
The client worked with us to promote their new podcast series to both their existing audience and a new audience of young adults.
Challenges:
-Limited existing social media usage.
-Existing audience outside their target demographic for the new podcast.
-Lack of experience within the company in regard to advertising.
Services Provided:
-Design and strategy for a new social media campaign to promote the podcast.
-Research into their target market and demographics.
-Paid social media ads to increase the reach of the campaign to the ideal market.
The client hired us to research for and then design a social media campaign to promote their new podcast, as well as running paid ads. Whilst their existing reach was limited, we were successfully able to increase their reach and the initial number of listeners to their podcast from its second episode onwards.
Results:
- Noticeable increase in engagement with social media posts promoting the podcast.
- Significant increase in listeners after the initial podcast episode and the beginning of the promotional campaign.
