Client
Elmton Services
Services
Branding, Graphic Design, Web Design, Lead Generation
Year
2018-present
Client Overview:
Elmton Services are a UK based mechanical and electrical contracting company, known for their reliability and excellent customer service. However, their existing website failed to reflect their professionalism and was not optimised for conversions or user engagement, Elmton Services sought a comprehensive website redesign.
To enhance Elmton Services’ operations and address their needs the project aimed to: Modernise the website design, Improve website navigation and usability, Enhance conversion rates, Establish a stronger online presence, and Develop creative, branded assets.
For the website redesign and development, we focused on creating a user-centric design. This involved developing a modern, responsive layout that ensured a seamless user experience across all devices. The new design emphasised simplicity and ease of navigation, with streamlined menus and clear calls-to-action, making it easy for visitors to find the information they needed. Engaging and informative copy was crafted to highlight Elmton Services’ unique selling points and drive conversions. Additionally, we implemented on-page SEO practices to improve search engine visibility and drive organic traffic.
For analytics and tracking, we implemented Google Analytics and other tracking tools to monitor user behavior and measure the effectiveness of our strategies. Continuous A/B testing and adjustments were made to improve conversion rates and user experience, ensuring the ongoing success of the website and marketing efforts.
