Client
Elevating Direct Online Sales for a Global Technology Leader
Services
Paid Advertising, Digital Marketing, Data Analysis
Year
2022
Introduction: Our client, a global frontrunner in the realm of technology, offers a diverse product portfolio, ranging from state-of-the-art smartphones to cutting-edge TVs and household appliances.
Initial Position: Despite their powerful brand presence worldwide, a significant portion of their sales were routed through retail platforms rather than their own website.
Objectives
- The primary objective was to drive sales directly through the client’s website, transforming the current dynamics of their sales channels.
- The success metrics focused on Quality Visits to the website, Revenue, and Return on Advertising Spend (ROAS).
Challenges
- Channeling potential customers to make direct purchases from their website, given the traditional tilt towards retail purchases.
- Navigating through the intensely competitive market landscape.
Buoy Digital’s Intervention
- Spearheaded comprehensive paid advertising campaigns across a broad spectrum of digital platforms, including paid search, paid social, programmatic, and beyond.
- Crafted multi-faceted digital campaigns that zeroed in on potential customers across all platforms, culminating in conversions on the client’s website.
- Harnessing first-party data to create bespoke campaigns, thus ensuring additional value generation from the existing clientele.
- Becoming a creative partner to ensure best-in-class creatives are used across digital channels in order to enhance performance.
Stellar Outcomes
- During crucial product launch phases, the UK operations overshadowed other European regions in terms of pre-orders and sales metrics.
- A robust 1500% ROAS was consistently maintained on search campaigns across household appliances.
- Social platforms also played an instrumental role, as evidenced by the 500%+ ROAS based on pixel data. Also showing up earlier in the path to conversion.
Beyond the Expected
The journey was not just about numbers but also enriched the client with invaluable insights for future strategies. There was a newfound understanding of their customer base, and a treasure trove of data-driven learnings was gleaned, setting the stage for even more informed decision-making in subsequent campaigns.
In Conclusion
Buoy Digital’s strategic prowess successfully steered a global technology titan towards realizing its objective of enhancing direct sales via its website. The results were not just indicative of immediate success but also laid the foundation for long-term, data-informed strategies.
