Client
Knights Vape
Services
Branding, Graphic Design, Marketing, Website Design, E-Commerce
Year
2018-2020
Initial Position: Knights Vape, a new player in the competitive e-liquid industry, faced challenges inherent to startups. They needed a robust online presence, including a website and e-commerce store, and striking packaging designs for their products.
Why They Chose Buoy Digital: To stand out in the crowded e-liquid market, Knights Vape engaged with our team of web and branding specialists. Their decision was rooted in the desire to differentiate themselves from competitors and make a significant impact in the industry.
Client’s Goals (KPIs): Knights Vape had two primary objectives:
- Brand Promotion: To enhance brand visibility and awareness.
- E-commerce Development: To establish a user-friendly platform for direct product sales through their website.
Challenges: As a startup in a competitive market, Knights Vape confronted the following hurdles:
- Online Presence: They required a professional website and e-commerce store to reach customers and facilitate sales.
- Brand Distinction: In a saturated market, building a strong brand identity was crucial for recognition and loyalty.
- Packaging Design: Attracting and retaining customers necessitated captivating, compliant packaging design.
Services Provided by Buoy Digital: Buoy Digital employed a comprehensive strategy to address these challenges:
- Website and E-commerce: Buoy Digital designed and developed a modern, user-friendly website with integrated e-commerce capabilities, enabling online sales and enhancing brand accessibility.
- Branding and Identity: Buoy Digital crafted a distinctive brand identity for Knights Vape, including logos and appealing packaging designs that set them apart in the market.
- Digital Marketing: Targeted digital marketing campaigns by Buoy Digital amplified brand recognition, increased website traffic, and drove sales.
Results:
Knights Vape’s collaboration with Buoy Digital delivered impressive results:
- E-commerce Success: The new website and e-commerce platform opened an online sales channel, contributing to increased sales and brand exposure.
- Brand Recognition: The unique brand identity and compelling packaging designs effectively set Knights Vape apart in the market, creating customer loyalty.
- Online Engagement: Buoy Digital’s digital marketing efforts effectively connected Knights Vape with their target audience, boosting website traffic and engagement.
In Summary:
Through their partnership with Buoy Digital, Knights Vape overcame their initial challenges and established a strong position in the e-liquid industry. They successfully promoted their brand, developed a user-friendly e-commerce platform, and captivated their audience with exceptional branding and packaging. This transformative journey enabled Knights Vape to resonate with customers and flourish in a competitive market.
